We are the Learning Development Centre
This week sees our latest video – a promo for the Learning Development Centre at Aston University – go live, for all students (new and returning) to watch. Our brief was to make a video that explained what was on offer at the LDC and how students could benefit from using it. We wanted to steer clear of the traditional and sometimes impersonal ‘talking heads’ approach, so we hit upon the idea of showing the staff as friendly and approachable, using signs to give some factual information and then filming in the LDC, using text projected onto surfaces for the user comments.
Featuring excellent camerawork and editing from Colin Roach, and full participation and winning smiles from the LDC team, it’s turned out even better than we’d hoped and has impressed everyone who’s seen it so far. It’s even been shown as an example of the work of CLIPP at the Aston Advance, the gathering of the University’s senior executives.
I’m delighted that we were able to try out this new style of video, and that the end result is so strong and distinctive.
