Obadiah Greenberg, YouTube Strategic Partnerships.
YouTube has started a new service that is part of the YouTube concept called YouTube EDU. Originally developed as one of Googles 20% projects, it was created internally by staff who were inspired by the content that was being put onto YouTube by universities, one of the main players being Berkeley.
Berkeley were one of the first to move into a new realm of openness and sharing their materials through YouTube. They decided to allow the public to openly comment on their channel, a brave move, but one that worked for them. The kind of positive PR that they obtained from this you can’t pay for and so combined with YouTubes world wide network meant that their PR coup went global. After seeing how well this worked for them, many unis followed suit including USC & Duke.
Berkeley had their own system called Web Cast Berkeley. This was already an open system, admittedly this was not one of altruism, but more to do with not really understanding the technical issues. This made them put things out into the open domain under creative commons licenses. As this developed it became a driving factor of their philosophy so they decided to go with other services on top of their own so they could increase their reach and really get the material out there. It was not just lip service to openness they really wanted to share things.
The thing I find very inspirational about this story is the way that they embraced new technology and ideas is such a positive manner. Their were bold and just had a go at stuff providing a shining example to the rest of the world. I think there are many lessons that Aston could learn in how we can move forward into a future were Aston is leading and not catching up. After all the best way to predict the future is the make it.
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